# Abstract

<figure><img src="https://3443140099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQvOG5N8JSUELvqrHZjxb%2Fuploads%2FxBh26scNy6OlbPw46BZt%2Fimage.png?alt=media&#x26;token=10a2bede-9da6-4c03-b002-940d2b33ba9d" alt=""><figcaption></figcaption></figure>

Moongate is an attention asset protocol disrupting the $1Tn+ attention economy. The protocol consists of two key layers - a utility layer for any brands to issue smart tokens to drive real-world engagement; and a data layer for users to monetize their engagement data.&#x20;

Moongate protocol aims to disintermediate centralized platforms and maximize brand-consumer value. It also introduces an innovative “engage-to-earn” mechanism that promotes active consumer participation for brand rewards and a share of $MGT emission.

Moongate protocol consists of four key modules: Moongate Campaign, a no-code engine to issue smart tokens with real-world use cases (i.e. NFT tickets, memberships, phygital collectibles); MoonPass, a decentralized ID with rarity stamp and reputation score that accumulates rewards; Moongate Rewards, a marketplace for consumers to selectively and securely share data to brands for rewards; and MoonPad, a brand/memecoin token launchpad.


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