> For the complete documentation index, see [llms.txt](https://moongate.gitbook.io/moongate-litepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://moongate.gitbook.io/moongate-litepaper/introduction/abstract.md).

# Abstract

<figure><img src="/files/fK1L3Z7eRIscSp9hpQOB" alt=""><figcaption></figcaption></figure>

Moongate is an attention asset protocol disrupting the $1Tn+ attention economy. The protocol consists of two key layers - a utility layer for any brands to issue smart tokens to drive real-world engagement; and a data layer for users to monetize their engagement data.&#x20;

Moongate protocol aims to disintermediate centralized platforms and maximize brand-consumer value. It also introduces an innovative “engage-to-earn” mechanism that promotes active consumer participation for brand rewards and a share of $MGT emission.

Moongate protocol consists of four key modules: Moongate Campaign, a no-code engine to issue smart tokens with real-world use cases (i.e. NFT tickets, memberships, phygital collectibles); MoonPass, a decentralized ID with rarity stamp and reputation score that accumulates rewards; Moongate Rewards, a marketplace for consumers to selectively and securely share data to brands for rewards; and MoonPad, a brand/memecoin token launchpad.


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